ACCESS SPORT IS PROUD TO ANNOUNCE NEW PARTNERSHIP WITH POPCORN PR We are delighted to launch the beginning of an exciting partnership with the award winning PR firm, Popcorn PR. At Popcorn we believe in powerful campaigns, powered by people – from the people at Popcorn creating relevant and relatable campaigns, through to the people we then influence taking positive action. This people-centric approach gives us an authentic synergy with Access Sport, a charity which works tirelessly to make sport accessible to everyone regardless of postcode or privilege, whilst championing physical activity as a gateway to a stronger community, increased inclusivity and improved mental health and happiness. Louise Lloyd, Popcorn Founder, says... We admire the ambition of Access Sport to enable every young person to have access to sport and experience the power it can have enhancing their life prospects. Having had the opportunity to work more closely with the charity over recent months, it became apparent that the wonderful results already being achieved in communities all over the UK was quite simply down to brilliant people who are committed to giving their time to drive positive change. We wanted to do the same. Julian Barrell, Deputy Chief Executive at Access Sport, comments... We were delighted when Popcorn volunteered its services to raise our voice and our profile to drive awareness for the work we do. The team has already used their industry insight to outline key communications opportunities for the year and supported in the planning for our upcoming annual A Question of Access Sport event. We are looking forward to rolling out our collaborative plan. Popcorn will be working on a long-term pro bono basis with Access Sport, driving awareness for the charity through ambassador advocacy, case study coverage, powerful partnerships, social fundraising and event support, effectively growing both reach and recognition. Popcorn - Welcome to the team!