Popcorn comes on board as Pro Bono PR Partner to help level the playing field in community sport.

Since the start of 2020, award-winning integrated comms agency Popcorn has generously invested its expertise, industry insight and passion for Access Sport into initiatives targeted at driving awareness of the charity’s work. 

By sharing and celebrating the stories of our inclusive community clubs and participants, Popcorn actively promotes our mission to make inclusion the norm in community sport. We are proud that our partnership with Popcorn enables us to raise our voice when advocating for inclusion in community sport and highlighting the need for sector-wide change.

Most recently, Popcorn has supported the charity with media outreach on two important research projects, the Breaking Barriers and Building Stronger Communities report. Popcorn has also worked closely with our elite sports ambassadors to secure press coverage. 

The Popcorn team continues to offer strategic PR advice to the charity, as well as driving awareness through case study coverage, ambassador advocacy, social fundraising and event support, effectively growing both reach and recognition.

We look forward to continuing to work with Popcorn to champion the achievements of our participants, clubs and volunteers!