Dr Lorraine Bedwell Lorraine is a Lecturer at Manchester Metropolitan University's Business School, specialising in sports business management. She holds a PhD from the same university. She is an interdisciplinary researcher, encompassing business management, sports management, and cultural studies. Her expertise centres on organisational culture, performance, and change, with a particular focus on how organisational culture influences talent development and fosters a sense of belonging within organisations. With over 15 years of commercial experience, Lorraine played a key role in developing a successful recruitment business. As a Senior Executive, she was instrumental in driving business growth, designing recruitment strategies, and advancing talent development initiatives. A passionate advocate for the transformative impact of sport, Lorraine is dedicated to promoting inclusivity in sports and helping children realise their full potential. Lorraine Bedwell, LinkedIn