Russell Jefferys

Russell is the founder of MOVE Sports Marketing, working with brands, rights holders and events organisations across the running and mass participation sector on commercial strategy, marketing and partnerships.

Before MOVE, Russell was a senior executive and ultimately Chief Executive at parkrun, overseeing the growth of the organisation to 450,000 participants at more than 2,500 weekly events in 23 countries around the world. By its 20th anniversary in 2024, parkrun was widely recognised as one of the most innovative and disruptive forces in running and physical activity of the 21st century and celebrated as a vital public health initiative.

Russell is passionate about the power of sport to support health and happiness, and is expert in growing brands, driving revenue, and building high-performing teams in grassroots physical activity and sport.